London Blog
by Sean Hargrave, Staff Writer
It's not just a technical debate any more -- proving that ads and particularly videos are viewable to humans is being championed at the top echelons of the industry. Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Did you really think Google and Twitter were going to let Facebook, Snapchat, and Apple take their profitable positions at the intersection of mobile … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The data-driven marketing industry is extremely focused on 50% of the story - the "data in" component that drives targeting and personalization - but … Read the whole story
by Tyler Loechner
According to new data released Wednesday by IAB Europe, the European programmatic ad market jumped 70.5% in 2014, rising from EUR2.14 billion in 2013 … Read the whole story
by Laurie Sullivan
Google's plan to restructure under the holding company Alphabet shows businesses how to compete on local terms without running afoul of local government and … Read the whole story