London Blog
GroupM's anti-fraud stance is to be applauded but agencies must wonder if they've done enough to prevent a huge account or two from going direct? Read the whole story
WPP's GroupM said on Wednesday that it will require the ad networks and exchanges it works with to participate in an anti-piracy initiative developed … Read the whole story
COMMENTARYAwareness of the Internet of Things is gaining a bit of traction, at least in some quarters. There is now high IoT awareness in … Read the whole story
London-based data and advertising platform Qriously announced a partnership with cross-device tech company Drawbridge today. The partnership will allow Qriously to recognize and retarget … Read the whole story
- COMMENTARY
Congratulations are in order for Instagram, which has officially surpassed 400 million users, and is rapidly on its way to half a billion. And, … Read the whole story
Trying to whet consumer appetites for virtual environments -- and increase engagement in the process -- Facebook is officially rolling out 360-degree "spherical" videos … Read the whole story
COMMENTARYGenerating high-quality leads for 59% of B2B marketers participating in a recent survey remains the No. 1 challenge many B2B marketers face. The challenge … Read the whole story
