MediaPost Publications - MAD London 10/14/2015

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London Blog

If You Can't Measure Social ROI, Is It Wise To Ask For More Budget?

by Sean Hargrave, Staff Writer

Four in five marketers are going to spend more on social content, but nearly half can't measure its ROI. A recipe for disaster? Read the whole story

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COMMENTARY
Why Ad Blocking Is Good News For Meerkat And Periscope
by Jason Mander, Op-Ed Contributor
They're niche names at the moment but there is significant momentum behind individuals streaming video online. Read the whole story
Twitter Axes 8% Of Staff
by Gavin O'Malley
Confirming a week of rumors, Twitter on Tuesday announced plans to cut up to 8% of its workforce, or as many as 336 staffers. … Read the whole story
PubMatic Reports On Key Mobile Ad Trends
by Ben Frederick
Advertisers are learning how to use the wealth of data that mobile provides, especially location data and user ID, to better target consumers. Mobile … Read the whole story