London Blog
The main casualty of ad viewability rates barely exceeding one in two is reach. Credits and refunds can't make up for a halving of awareness. Read the whole story
Ryanair wants Google to stop companies from running misleading paid-search advertisements after some customers who clicked through a series of deceptive ads landing on … Read the whole story
- COMMENTARY
One of the world's biggest publishers is blocking online access to Europe's biggest tabloid for visitors who have enabled ad-blocking software on their devices. … Read the whole story
In an effort to get out in front of the rapid adoption of ad-blocking technologies -- and more importantly, behaviors -- the Interactive Advertising … Read the whole story
- COMMENTARY
Wouldn't it be nice if you could just erase your bad memories? Facebook thinks so, and thus is giving users some new tools to … Read the whole story
A month after winning the U.S. assignment after a review, GroupM and Mindshare are adding the client's Europe and Australasia regions and portions of … Read the whole story
COMMENTARYIt looks like holiday shopping by mobile phone will be bigger this year, shoppers will start early and most retailers who don't have items … Read the whole story
