Cybersecurity is seen as the CIO's responsibility -- but when brand reputation is at stake, it's the CMO in the firing line. Read the whole story
The company's Q3 organic growth was a bit lower than that reported by Omnicom and Interpublic, but well above the struggling Publicis Groupe. North ... Read the whole story
The appointment came less than a month after the client had selected another agency -- Havas-owned Arena -- for the $20 million assignment. But ... Read the whole story
Publicis Groupe and telecommunications giant Orange are launching a new venture fund to back digitally focused European startups, and have committed an initial $166 ... Read the whole story
For the first time, advertisers have to earn their audience. That won't happen when we're cramming as many "copy points" we can into a ... Read the whole story