London Blog
by Sean Hargrave, Staff Writer
Facebook's head of ad tech summed it up perfectly -- the way forward is getting compelling native video in front of customers, not mobile banners they want to block. Read the whole story
by Felicia Greiff
Sky Media, ad sales branch of British-based broadcaster Sky, picked software provider Videology to set up a programmatic system for its digital inventory. Read the whole story
COMMENTARY
by Mike Proulx, Op-Ed Contributor
Simply put, a channel-driven agency roster doesn't work anymore as it leads to fragmented customer experiences. Today, media is all mashed up and the … Read the whole story
by Laurie Sullivan
The changing face of business-to-business models prompted iProspect to form an enterprise group that company executives say will pioneer the next generation of B2B … Read the whole story
COMMENTARY
by Blaise Lucey, Op-Ed Contributor
Apps are in; display ads are out. Marketing budgets need to be recalibrated accordingly. This is an opportunity for marketers to take a step … Read the whole story
by Felicia Greiff
Forrester Research predicts some big changes in media buying for B2C marketers in 2016, with easier access to insights and improved tech. Advances in … Read the whole story