Facebook's head of ad tech summed it up perfectly -- the way forward is getting compelling native video in front of customers, not mobile banners they want to block. Read the whole story
Sky Media, ad sales branch of British-based broadcaster Sky, picked software provider Videology to set up a programmatic system for its digital inventory. Read the whole story
Simply put, a channel-driven agency roster doesn't work anymore as it leads to fragmented customer experiences. Today, media is all mashed up and the … Read the whole story
The changing face of business-to-business models prompted iProspect to form an enterprise group that company executives say will pioneer the next generation of B2B … Read the whole story
Apps are in; display ads are out. Marketing budgets need to be recalibrated accordingly. This is an opportunity for marketers to take a step … Read the whole story
Forrester Research predicts some big changes in media buying for B2C marketers in 2016, with easier access to insights and improved tech. Advances in … Read the whole story