Peugeot's vibrating mobile ad should remind brands to engage consumers as humans with five senses, not just passive viewers. Read the whole story
After much delay, Twitter is finally ready to start showing Promoted Tweets to users without accounts -- and those who are not currently logged … Read the whole story
A study released today from AppLift and Forensiq noted that more mobile ad fraud occurs at night, because many fraud tactics are not sophisticated … Read the whole story
'International Business Times' new site went live today, while 'Newsweek' will go live in the coming weeks. The Web sites are designed to be … Read the whole story
Predicting future events isn't easy, but Ken Burke, founder and CEO at MarketLive, outlines what he believes are the five most important developments taking … Read the whole story
I was part of a panel on the "Evolving Advertising Landscape" at UBS' 42nd Annual Global Media & Telecommunications conference in New York City. … Read the whole story