London Blog
by Sean Hargrave, Staff Writer
Content will empower brands to show they do what they stand for, says Annette King, CEO Ogilvy & Mather UK. "Brands that matter" is what the year ahead will be … Read the whole story
COMMENTARY
by Jason Mander, Op-Ed Contributor
2016 could well turn out to be the year where social networks move deeper into social commerce. Read the whole story
by Sarah Mahoney
Burberry may be one of the oldest names in trench coats, but it's flexing its digital edge in all kinds of new directions. Its … Read the whole story
by Steve McClellan
The Dentsu agency has acquired Paris-based luxury specialist Same Same but different which will rebrand to align with mcgarrybowen. Founded in 2009, the acquired … Read the whole story
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by Tobi Elkin
Berlin-based adsquare, an audience management platform for mobile programmatic advertising, on Wednesday said it added several new global data brands to its portfolio in … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Teads' Bertrand Quesada predicts that native video will play a more important role in 2016 as consumers become even more fed up with pre-roll … Read the whole story
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by Richard Whitman, Columnist
Instead of the droll boring video which even he admits people don't watch, he offers up something very different. And very timely. Read the whole story
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by Richard Whitman, Columnist
Because, apparently, Santa is extra busy this year, the jolly old fellow reached out to Wieden+Kennedy London for some help. Specifically, he asked for … Read the whole story