MediaPost Publications - MAD London 01/04/2016

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London Blog

Splash Out Or Ship Out -- The Mindsets That May Save January

by Sean Hargrave, Staff Writer

There's still some consumer life out there, although it is January, according to eBay Advertising's latest research. Read the whole story

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GroupM, Dentsu Aegis Forge Data Alliances With China's Tencent
by Steve McClellan
The agreements will provide the ad holding companies with access to Tencent's large trove of data to better help target Chinese audiences for their … Read the whole story
COMMENTARY
Farewell To 'Downton': We Will Never See The Likes Of This Again
by Adam Buckman, Featured Columnist
For five seasons, "Downton Abbey" has been one of the rarest things in the world -- a TV series that is damn near perfect. Read the whole story