Research showing a disconnect between tech and marketers is one thing, but in a mobile-first world, will programmatic display transition anyway? Read the whole story
G+J e|MS, marketing arm of European printer and publisher Gruner + Jahr, has tapped PubMatic to push its mobile ads. PubMatic will monetize G+J … Read the whole story
After shepherding a billion riders to and fro since its inception, Uber tells us in a blog post Tuesday, it came up with a … Read the whole story