London Blog
by Sean Hargrave, Staff Writer
Research suggests UK viewability rates are just 50%, thanks to mass adoption of spray and pray automated buying. Read the whole story
by Laurie Sullivan
Google search users querying extremist-related content in Britain could see anti-radicalization links under a pilot program through an AdWords grant, which nonprofits can use … Read the whole story
COMMENTARY
by
There is a literature of proof that native advertising, unless clearly labelled as such, can hurt a brand's image by making consumers feel they … Read the whole story
by Felicia Greiff
UK-based ad tech company Grapeshot has raised $8.5 million in C round funding, for a total of $14.25 million. It plans to use the … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Viewability is fast becoming the standard for online advertising, but the implications for its full acceptance still need to be discussed. While a lot … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
It's only a matter of time before Amazon Prime's video service seriously challenges Netflix's dominance of the streaming game. The service that Jeff Bezos' … Read the whole story
by Gavin O'Malley
Now, people without Twitter accounts -- and users who are not presently signed in -- can follow a variety of content streams in real-time. … Read the whole story