Research suggests UK viewability rates are just 50%, thanks to mass adoption of spray and pray automated buying. Read the whole story
Google search users querying extremist-related content in Britain could see anti-radicalization links under a pilot program through an AdWords grant, which nonprofits can use … Read the whole story
There is a literature of proof that native advertising, unless clearly labelled as such, can hurt a brand's image by making consumers feel they … Read the whole story
UK-based ad tech company Grapeshot has raised $8.5 million in C round funding, for a total of $14.25 million. It plans to use the … Read the whole story
Viewability is fast becoming the standard for online advertising, but the implications for its full acceptance still need to be discussed. While a lot … Read the whole story
It's only a matter of time before Amazon Prime's video service seriously challenges Netflix's dominance of the streaming game. The service that Jeff Bezos' … Read the whole story
Now, people without Twitter accounts -- and users who are not presently signed in -- can follow a variety of content streams in real-time. … Read the whole story