London Blog
Celebrity endorsement and slick marketing is great -- but if you can rectify a mistake or take back a return, what are you playing at? Read the whole story
Facing off against Snapchat, Twitter's Periscope and other streaming services, Facebook is going crazy for live video. In January, it expanded the ability to … Read the whole story
- COMMENTARY
Automation tools are there to help email marketers - but if the human element is added, it can be too easy to let data … Read the whole story
That finding is based on the group's just-issued annual ranking of the world's best marketing campaigns measured by business impact. Four of the top … Read the whole story
- COMMENTARY
Snapchat is set to become the biggest battleground for marketers looking to reach young consumers. The key for Snapchat's users is the platform's intimacy, … Read the whole story
COMMENTARYThe growth of wearable, Internet-connected things is massive but the question is who are the people buying all these gadgets? It turns out the … Read the whole story
'1843' plans to increase its global coverage by going beyond Europe to include America and Asia. It will include profiles of headline-makers from 'The … Read the whole story
- COMMENTARY
Not all the stories of disruption are of the "David vs. Goliath" variety. Sometimes they are more of the "David vs. Goliath vs. innocent … Read the whole story
- COMMENTARY
Mark Zuckerberg got headlines last month predicting a coming world of overwhelming video use online. The thing is, we're already there. Read the whole story
