London Blog
by Sean Hargrave, Staff Writer
Facebook and Google are not afraid of fines or politicians, but they realise tax is the price they will have to pay for UK "likes." Read the whole story
by Laurie Sullivan
Early data from AccuraCast released this week confirms higher click-through rates on paid-search advertising for nearly all positions after Google eliminated text ads from … Read the whole story
COMMENTARY
by Ari Rosenberg, Op-Ed Contributor
I met the executives from Adblock Plus at a roundtable gathering in New York a few months back. They came across as well-intended people, … Read the whole story
by Joe Mandese
Despite current concerns surrounding transparency issues such as fraud, non-human traffic and "viewability," demand-side budgets for programmatic ad technology are expected to expand, according … Read the whole story
COMMENTARY
by Thom Forbes, Featured Columnist
Matt Huser, managing director of Austin-based nFusion, tells us who should be on Instagram and why, and names some brands that are doing it … Read the whole story
by Tobi Elkin
Nielsen on Thursday announced that it completed its acquisition of Pointlogic, a global provider of marketing decision support systems. Pointlogic software aids media-planning functions … Read the whole story
COMMENTARY
by Eric Hoffert
There is a serious problem the industry must solve in order for digital video to reach its full potential: latency. We're all frustratingly familiar … Read the whole story