London Blog
As research shows, customer experience has leapfrogged brand value in company valuation. It's worth pointing out that they're actually one and the same thing. Read the whole story
By comparison, Interpublic reported 6.1% organic revenue growth for 2015, while Omnicom Group reported 5.3% and Publicis Groupe reported 1.5%. WPP's reported billings were … Read the whole story
- COMMENTARY
When television advertising is so expensive, the need for better attribution has never been higher. Read the whole story
It seems Google has created a way to serve exclusive content in its search engine query results, increasing the value to advertisers looking to … Read the whole story
- COMMENTARY
The French national police force is warning parents in a not-at-all prickly fashion that they may want to think twice about posting photos of … Read the whole story
In a development that would have been unthinkable two decades ago, El Pais, Spain's largest newspaper may cease publishing a print edition and go … Read the whole story
