London Blog
by Sean Hargrave, Staff Writer
"Forget tv" is dead talk. Three-quarters of our video consumption (two-thirds for Millennials) is live, delayed or streamed shows on a device that suits us. TV, then, is more a … Read the whole story
by Felicia Greiff
PubMatic announced a new hire today: Paul Gubbins, previously head of programmatic-EMEA, Millennial Media, will be the U.K. country manager for the marketing automation … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Email marketers, tech teams and copywriters must act now to inform and then segment consumers to avoid massive DGPR fines. Read the whole story
by Steve McClellan
The SMG, ZO and Vivaki brands are all being retired. Steve King leads Publicis Media, while Tim Jones will head up operations for the … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
We've been hearing and talking a lot about transparency in programmatic media buying, and media buying in general. The issues of transparency are very … Read the whole story
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by Laurie Sullivan
In the United States where subscription shopping sites are more established, the share of visits to sites with automated subscription services driven by search … Read the whole story