Twitter is ten -- and everyone wonders what happens next. First profits this year and then a very ordinary future in Facebook's shadows, if you ask me. Read the whole story
But not by much. The Publicis Groupe-owned agency now predicts this year's growth will reach 4.6% to $579 billion, down a tick from the … Read the whole story
The data shows that serving better, more targeted ads is one of the publishing industry's only hopes to combat ad blocking. Read the whole story
The deal will add 44 of Bauer's titles to the app, including Empire, Grazia, MCN, Heat, Car, Closer and Q. The partnership will help … Read the whole story
We have seen mobile budgets for programmatic grow exponentially over the past year. But it's more than a shift in resources from traditional digital … Read the whole story
Facing mounting losses, like many of its peers in the newspaper industry, "The Guardian" is looking to put itself on firm financial footing with … Read the whole story
Among the findings at ARF's annual conference, Re:Think: Advertising works. It may be taken for granted by most of us, but study after study … Read the whole story
If we're in the trough following VR's first big wave, most indications tell us that the next wave is coming soon. Read the whole story