London Blog
by Sean Hargrave, Staff Writer
Neuroscientists have shown that memorable television ads are all about storytelling and great music. Cuddly animals, kids and calls to action take a back seat. Read the whole story
by Sara Guaglione
Hearst Magazines UK will add two new titles to Magzter, the largest digital magazine newsstand. Men's Health UK and Cosmopolitan UK will be available … Read the whole story
by Thom Forbes
Hoping to expand the iPhone's presence in developing markets, Apple yesterday unveiled a $399 smartphone - the iPhone SE - that has the same … Read the whole story
by Aaron Baar
Apple may have a smaller-screen iPhone coming soon, but the trend -- based on the amount of people using their phones for video streaming … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
Here are three words in response to the fear-mongers in the media predicting that Facebook Messenger and WhatsApp will soon be crawling with unwelcome … Read the whole story
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by Joe Mandese
Days after announcing a big cross-platform audience measurement deal with Viacom, comScore this morning announced an agreement with Adobe to provide "cross-device audience measurement … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
This year, the transaction value of mobile, online, and contactless payments will hit $3.6 trillion -- up a fifth from $3 trillion, last year. … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
eMarketer released its Media Usage Around the World report this month. If you love data and stats, this is one for you. It is … Read the whole story