London Blog
Neuroscientists have shown that memorable television ads are all about storytelling and great music. Cuddly animals, kids and calls to action take a back seat. Read the whole story
Hearst Magazines UK will add two new titles to Magzter, the largest digital magazine newsstand. Men's Health UK and Cosmopolitan UK will be available … Read the whole story
Hoping to expand the iPhone's presence in developing markets, Apple yesterday unveiled a $399 smartphone - the iPhone SE - that has the same … Read the whole story
Apple may have a smaller-screen iPhone coming soon, but the trend -- based on the amount of people using their phones for video streaming … Read the whole story
- COMMENTARY
Here are three words in response to the fear-mongers in the media predicting that Facebook Messenger and WhatsApp will soon be crawling with unwelcome … Read the whole story
Days after announcing a big cross-platform audience measurement deal with Viacom, comScore this morning announced an agreement with Adobe to provide "cross-device audience measurement … Read the whole story
- COMMENTARY
This year, the transaction value of mobile, online, and contactless payments will hit $3.6 trillion -- up a fifth from $3 trillion, last year. … Read the whole story
- COMMENTARY
eMarketer released its Media Usage Around the World report this month. If you love data and stats, this is one for you. It is … Read the whole story
