London Blog
Viewability, fraud and ad blocking make now the time to get your brand ready for the native advertising revolution. Read the whole story
Over-the-top (OTT) has emerged as the fastest-growing segment of video advertising views, according to the latest edition of Magna Global's Media Economy Report. The … Read the whole story
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Are you more sales-driven than helpful in email? It's only by adding true value that customers will engage with emails and be ready to … Read the whole story
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Agencies are quite rightly dubbing Instagram's algorithm change "Reachpocalypse 2016." What do the changes really mean for marketers? Read the whole story
Speaking by videoconference to a 4As Conference in Miami, the WPP CEO said the sex harassment and racism charges brought against Martinez in a … Read the whole story
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Google recently published a major update to its Webmaster Guidelines, a guide for site owners on how to get their Web sites found and … Read the whole story
Easter Break - MAD London Returns March 31st Read the whole story
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The Interactive Advertising Bureau has just released a Primer on Improving Viewability for Publishers to fully explain the intricate and iterative processes of measurement … Read the whole story
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Want to transform your brand into one more digitally focused and data-driven? It takes more than just writing a strategy and a new generation … Read the whole story
