No wonder the public are zoning out ads when Samsung can notch up nearly 42 hours of tv spots in a single month. Read the whole story
In a surprise move, the ad industry's media ratings watchdog -- the Media Rating Council -- is poised to probe the people big brands … Read the whole story
Marketing, media and technology acquisitions and investment deals remained about the same in first-quarter 2016 compared to the same period a year ago -- … Read the whole story
Since Google eliminated text ads down the right rail of the search engine query results page, AdGooroo has seen fewer advertisers overall, but would … Read the whole story
Sometimes I worry that we digital cognoscenti can get so lost in the magic and elegance of all these awesome algorithms and Big Data … Read the whole story