London Blog
Details of the cross-channel deal are yet to emerge -- but it's hard to see how they can track beyond loyalty cardholders. Read the whole story
With a data-driven marketing focus, the new shop has been named Hearts & Science. It will be overseen by Scott Hagedorn, the former CEO … Read the whole story
The new division launches with 750 people across 10 markets and will consolidate the agency's content, social, SEO, experiential, sponsorship and creative services. It … Read the whole story
The move comes as health spending is accelerating as the global economy recovers from prolonged recession, rising an average of 5.2% a year from … Read the whole story
- COMMENTARY
By ignoring customer emails and concentrating on social, brands risk the expense of replacing previously happy customers. Read the whole story
- COMMENTARY
Why do we so often find ourselves tiptoeing around, afraid of offending folks doing "branding" when we want to talk about measuring sales outcomes … Read the whole story
MEC has just launched MEC Wavemaker, a content marketing offering that the agency says will bring together content strategy, social, partnerships and experiences, SEO and creative … Read the whole story
