A new mobile unit gives impact but doesn't cover content so publishers can reasonably ask blockers to stop blocking. Read the whole story
The UK supermarket subsidiary has appointed Publicis Groupe's Saatchi & Saatchi and Zenith as its new creative and media agencies, respectively. The incumbents were … Read the whole story
Marketers made many changes in the way they bought media during the first quarter of 2016. It seems they experimented more than in the … Read the whole story
Attorneys for Erin Johnson, the JWT executive who is suing the agency and its former CEO Gustavo Martinez for sex harassment and retaliation, urged … Read the whole story
Equinix, a global data company, has released findings of a report in conjunction with ExchangeWire. One key finding: 60% of respondents said that it's … Read the whole story
Zuora Inc., the provider of subscription services for publishers like 'The Guardian,' and Time Inc.'s customer service division will team up to co-market and … Read the whole story
Ripen eCommerce analyzed more than 746,500 search results to determine what factors influence Amazon searches. The results: sales (mostly), a strong relationship with Amazon … Read the whole story