The GDPR headlines reference huge fines, but digital marketers need to focus on two words -- informed consent. Read the whole story
Apple is weighing its options to add search advertisements in its App Store. The ads would appear at the top of the search query … Read the whole story
For many brand advertisers looking to reach their audiences at the right time and place, it's clear that they need to include mobile on … Read the whole story
The new personalized "Videos You Might Like" feed is one of a number of features that Instagram is adding to its Explore section. Read the whole story
While calendars are intended to make the most of events, this one will also track your time. No doubt it will also provide fodder … Read the whole story
While programmatic buying for the mobile Web is more popular among buyers than buying in-app inventory programmatically, in-app buying is poised to grow. Read the whole story
Every once in a while, someone says something that sends me off into never-never land. It happened recently when someone in the advertising industry … Read the whole story