London Blog
The closure of "New Day" underlines a digital future where news brands must ban blockers and embrace native. Read the whole story
Solidifying its position as a go-to between businesses and their customers, Instagram is testing brand pages and contact buttons. As with any Facebook Page, … Read the whole story
- COMMENTARY
Even if they're not reading your offers, an email address can target Millennials with better display and compelling retargeting. Read the whole story
In an announcement reminiscent of the kind of stories that would kick-start the golden age network upfront TV advertising marketplace, Interpublic's Magna Global unit … Read the whole story
- COMMENTARY
There's a simple way to make advertising great again. It's called emotion. Most online advertising is targeted, which means it is efficient in media … Read the whole story
With a growing list of original shows, Hulu positioned itself more like a TV network than an SVOD service at its upfront presentation in … Read the whole story
- COMMENTARY
According to the industry survey conducted by PwC and sponsored by the Interactive Advertising Bureau (IAB), Internet advertising revenues ("revenues") in the United States … Read the whole story
