London Blog
Why not cut waste and create new opportunities by asking customers if your assumptions are correct? Read the whole story
Uber Offers is a service that allows retailers and merchants to subsidize rides as a reward for shopping with the company's partners. The company … Read the whole story
COMMENTARYDid you miss week one of the IAB NewFronts? Check out Real-Time Daily's carefully selected highlights. Read the whole story
AppNexus announced that Milan-based publisher Blogo will use the AppNexus Publisher Suite to offer its ad inventory across all demand channels and screens. Read the whole story
As Nielsen pushes its "total audience" measurement system as the new currency for a hybrid TV and video advertising marketplace, some fundamental issues remain … Read the whole story
Shumaker, who joined the agency in 2013, has been CMO for the North America region and is credited with helping the agency win a … Read the whole story
- COMMENTARY
There seems to be a general consensus that "ghosting" - basically disappearing from someone's life after a brief social media or text message, is … Read the whole story
- COMMENTARY
For advertising revenue to increase continually over time, one or more of the following key inputs has to also increase continually: unique audience, ad … Read the whole story
- COMMENTARY
Connexity's Paul Martecchini talks about how marketers can connecting the dots between audience data and actual marketing campaigns. Read the whole story
