It's obvious that Euro 2016 will be a big time for second screening, but does that actually mean anything for advertisers? Read the whole story
Calling it an industry first, the agencies -- WPP's Kinetic Worldwide, Latcom, and Mediakeys -- said that clients will be able buy media across … Read the whole story
Let's take a closer look at a report that half of adults using Google search in the U.K. have a hard time discerning what … Read the whole story
Facebook may mislead the public with its Trending Topics section, which allegedly excluded news that would interest conservatives, the chairman of the Senate Commerce … Read the whole story
Most mobile users look at their email on the phone or glance at Facebook posts within 29 minutes of rolling and reaching to turn … Read the whole story
Hoping to help retailers drive more mobile sales, Facebook is extending the reach of its Dynamic Ads -- formerly dubbed Dynamic Product Ads -- … Read the whole story
Beacons were always good at being able to trigger a message or ad based on a consumer's location, but now they're being used to … Read the whole story