London Blog
by Sean Hargrave, Staff Writer
Certificates won't beat fraud, but they will at least allow the good guys to identify themselves and partner up. Read the whole story
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by Richard Whitman, Columnist
A new study found that 85% of respondents said they supported an ad-supported internet model. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The social robots are coming. And there just may be a new ad model that comes along with them. Plenty of features of the … Read the whole story
COMMENTARY
by Karl Stillner, Op-Ed Contributor
While marketers are now realizing the importance of mobile apps, the adoption of programmatic buying for mobile app inventory has been relatively slow. Why? Read the whole story
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by Thom Forbes
As Alphabet chugged past it to reclaim the coveted-if-meaningless "most valuable" company designation based on market cap, Apple yesterday revealed a $1 billion investment … Read the whole story
COMMENTARY
by Christian Baesler, Op-Ed Contributor
Rather than fear the effects that programmatic might have on the rest of their advertising business, publishers should work to optimize a channel that … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Frequent social media use is correlated with a higher risk of eating disorders and negative body image, according to a new study. Read the whole story
by Jess Nelson
Adobe announced upgrades to its marketing, document and creative cloud services Wednesday at the Adobe Summit EMEA in London -- with data science taking … Read the whole story
by Laurie Sullivan
Google favors paid-search ads that match the intent of the query, so it should come as no surprise to marketers that 23% of all … Read the whole story
by Gavin O'Malley
Catering to iPhone users, Google just debuted a new keyboard for easier searching and sending of GIFs, emojis, and other matter. The new offering … Read the whole story