Certificates won't beat fraud, but they will at least allow the good guys to identify themselves and partner up. Read the whole story
A new study found that 85% of respondents said they supported an ad-supported internet model. Read the whole story
The social robots are coming. And there just may be a new ad model that comes along with them. Plenty of features of the … Read the whole story
While marketers are now realizing the importance of mobile apps, the adoption of programmatic buying for mobile app inventory has been relatively slow. Why? Read the whole story
As Alphabet chugged past it to reclaim the coveted-if-meaningless "most valuable" company designation based on market cap, Apple yesterday revealed a $1 billion investment … Read the whole story
Rather than fear the effects that programmatic might have on the rest of their advertising business, publishers should work to optimize a channel that … Read the whole story
Frequent social media use is correlated with a higher risk of eating disorders and negative body image, according to a new study. Read the whole story
Adobe announced upgrades to its marketing, document and creative cloud services Wednesday at the Adobe Summit EMEA in London -- with data science taking … Read the whole story
Google favors paid-search ads that match the intent of the query, so it should come as no surprise to marketers that 23% of all … Read the whole story
Catering to iPhone users, Google just debuted a new keyboard for easier searching and sending of GIFs, emojis, and other matter. The new offering … Read the whole story