London Blog
As Three offers ad blocking for a trial week, next month marketers must get ready to complement display with video, social and native to reach mobile prospects. Read the whole story
Facebook on Wednesday said it will shut down Facebook Exchange (FBX), its desktop-based retargeting ad exchange, as of Nov. 1. Read the whole story
- COMMENTARY
Too many marketers are missing out on social as a means to grow email lists through invitations to sign up for exclusive privileges and … Read the whole story
Google's step to increasingly push ad budgets into mobile seems to have forced the hand of advertisers asking for the ability to make separate … Read the whole story
Google has been experimenting with adding more information and ads to Google Maps, driving online searches to in-store purchases. The new local search ads … Read the whole story
- COMMENTARY
Do consumers at this point expect a personalized experience with brands? I don't think they expect it, but I think they're pleasantly surprised when … Read the whole story
