Is your media plan serving you or your agency's quota for kickbacks? Time to lift some rocks on advertising's murkier side. Read the whole story
By 2017, Snapchat expects to see revenue rise to upwards of $1 billion. How the social darling plans to make such a dramatic leap … Read the whole story
MAD London will be taking a break from May 30 through June 3. We will return on Monday, June 6. Read the whole story
In a move that extends its market power beyond the 1.6 billion user identities it explicitly controls, Facebook this morning announced it will expand … Read the whole story
It's still good advice to press on with GDPR readiness because regardless of the UK, EU citizens will still be protected by it. Read the whole story
France has passed a labor reform bill that forbids the use of work emails after work hours, the first country to codify limitations on … Read the whole story
The firm has recommended that WPP shareholders approve Sorrell's 70 million pound ($102,635,050) compensation package for 2015 when they hold their annual meeting on … Read the whole story
The notion of cross-screen media is well-heeled by now. There are different names for it. "People-based" is good, since that would make it "consumer-centric." … Read the whole story