London Blog
Why is WPP paying Sorrell a massive GBP70m when the issue is replacing, not retaining? Read the whole story
A new report from the World Federation of Advertisers concludes that ad fraud should be considered a form of "organized crime" and that the … Read the whole story
- COMMENTARY
When brands personalise subject lines but then send people off to generic, unhelpful Web pages, customers can feel rightly snubbed. Read the whole story
The problem was that the word "pin" doesn't make sense to many people, and especially those living outside the country. With an eye on … Read the whole story
COMMENTARYVR is on the precipice of changing media as we know it. It also stands on the precipice of a format war that makes … Read the whole story
Twitter is opening up its pre-roll ads to automated buying systems run by AdParlor, Amobee, TubeMogul and Visible Measures through its Ads API. Advertisers … Read the whole story
COMMENTARYBeacons are becoming so yesterday. Not beaconing, for sure, but the actual standalone, battery-operated, radio-transmitting beacon. Beacons aren’t actually going away, they’re becoming embedded … Read the whole story
Ogilvy has appointed Gerald Lewis to the position of worldwide executive creative director for Dove. He will join Ogilvy immediately and report to Ogilvy’s … Read the whole story
