London Blog
New research shows little appetite or understanding for VR at home. Could VR be the next 3D TV, with an Oculus gathering dust next to 3D specs? Read the whole story
The award, which includes global media duties for all of the auto giant's brands, came after a formal review that lasted 13 months. MediaCom … Read the whole story
- COMMENTARY
The simplest advice you will ever hear: If your campaigns are text-heavy and not mobile optimised, they will not work in a mobile-first economy. Read the whole story
In a letter to the ANA membership that was issued today, Chairman Tony Pace said the agency community criticism of the report was unfounded. … Read the whole story
- COMMENTARY
What a week Twitter is having. First came word that New York Times editor Jon Weisman was giving up on the network, because of … Read the whole story
While mobile continues to transform media usage, the consumption of all other media -- including desktop Internet -- will decline, by 3.4% in total, … Read the whole story
- COMMENTARY
How apps can play into cross-channel marketing - both as a destination and as an accelerant for targeting profiles that can be used on- … Read the whole story
