Come for the inbox and calendar integration, and stay for the virtuous circle of data feeding CRM through native and messaging. Read the whole story
The report, Norman wrote, failed to note the significant investments made by agencies in the technology and data sectors to keep up with the … Read the whole story
Snapchat is finally ready to make some real money. Following months of preparation with ad-tech companies and agencies, the social darling is rolling out … Read the whole story
"A brand's advertising, marketing and promotion has to sync with its actions," YouGov BrandIndex CEO Ted Marzilli tells "Marketing Daily." "Does it have policies … Read the whole story
So it has been a week since the Association of National Advertisers report on media transparency came out. It paints a dire picture of … Read the whole story
Digital media statsmaster eMarketer has been acquired by German media conglomerate Axel Springer in a deal valued at $250 million. The deal is another … Read the whole story
One film in the agency's annual New Director's Showcase at Cannes this year has been created entirely through the use of AI. Read the whole story
Of all the odd and implausible schemes to "save" the newspaper publishing business suggested over the years, this has to be one of the … Read the whole story