London Blog
by Sean Hargrave, Staff Writer
The latest research shows that mcommerce has truly gained traction, but most importantly, the good guys are pulling way ahead of other retailers. Time to get mcommerce-friendly or go home. Read the whole story
by Jess Nelson
The Nielsen Marketing Cloud is now available in the United Kingdom and France, with future expansion planned for the coming months to Germany, Italy … Read the whole story
COMMENTARY
by Larissa Faw, Staff Writer
CANNES, FRANCE -- Advertising has the power to effect change both good and bad. Unfortunately, there are far too many ads that objectify women … Read the whole story
by Joe Mandese
Following significant upgrades for the 2016 ad economy by two leading forecasters, a third has downgraded its outlook for the year. Publicis' Zenith unit … Read the whole story
COMMENTARY
by Adam Broitman, Op-Ed Contributor
Without ever leaving the Facebook app, a user can now achieve their goal without disruption. The fact that there is an advertising technology stack … Read the whole story
by Steve McClellan
Once the deal is completed, plans call for the agency's two leaders to take on a broader management role for DAN's Isobar agency network … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
There's an ever widening gap in those who buy into the Internet of Things and those who don't. This is not to say that … Read the whole story
COMMENTARY
by Laurie Petersen
This past April, Red Bull tapped many a college student's dream to travel across Europe with the "Can You Make It?" challenge -- a … Read the whole story