London Blog
Falling CPMs were widely feared, but the latest IAB Europe research suggests publishers who embrace programmatic are actually doing very well from it. Read the whole story
On the eve of 2016-17 upfront network TV negotiations, demand in the U.S. ad marketplace continues to expand -- for all media -- according … Read the whole story
- COMMENTARY
Email rarely gets any praise, but consider this -- if 37% of mcommerce requires cross-channel tracking, what better way than email? Read the whole story
"I want to integrate these interns into our work flow," Teresa Herd, vice president, global creative director for Intel, tells "Marketing Daily." "They will … Read the whole story
- COMMENTARY
Top execs from the Telegraph Media Group, Trinity Mirror, and Rupert Murdoch's News UK are meeting to discuss possibly forming a consortium for advertising … Read the whole story
Visa is calling it the "most ambitious integrated global Olympic Games campaign in the company's history." It will run globally across all media channels … Read the whole story
COMMENTARYCANNES, FRANCE -- Ogilvy won for the "Breathless Choir" campaign on behalf of Philips, while FCB Inferno was awarded the top prize for its … Read the whole story
- COMMENTARY
The New York Times Co. is preparing an ad-free digital edition in response to the sharp rise in ad blocking, according to Times Co. … Read the whole story
- COMMENTARY
The Association of National Advertisers(ANA) report on media transparency, the World Federation of Advertisers(WFA) report on digital ad fraud, the Interactive Advertising Bureau(IAB)'s Trustworthy … Read the whole story
COMMENTARYCANNES, FRANCE -- While many say drones are just the latest gimmick to awe and impress the ad industry, a group of Lions presenters-- … Read the whole story
COMMENTARYCANNES, FRANCE -- The most creative countries in the world are New Zealand followed by Argentina and France, according research from Razorfish and Contagious … Read the whole story
COMMENTARYCANNES, FRANCE -- Google is the top brand poised to succeed in the future, according to IPG Mediabrands' inaugural D100 report in partnership with … Read the whole story
COMMENTARYCANNES, FRANCE -- In what could well be called a "Lean Agency" approach to ad industry innovation, Hakuhodo Worldwide CCO Masaru Kitakaze made a … Read the whole story
