London Blog
by Sean Hargrave, Staff Writer
Hate to break it to you -- but nobody picks up a mobile device to see your ads, so relevancy is nowhere near as big an issue as preventing ads … Read the whole story
by Steve McClellan
Chairman and Chief Creative Officer Nils Leonard, CEO Lucy Jameson and Managing Director Natalie Graeme have all resigned, the agency confirmed. It's believed they … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Global newspaper circulation is increasing, due entirely to strong growth in Asia, which more than offsets decreases in most other parts of the world … Read the whole story
by Gavin O'Malley
As promised, The Media Rating Council (MRC) has issued guidelines on mobile viewability measurement, which offer directions for measuring viewable impressions in mobile Web … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
It's good to be Facebook. Despite its unsettling size and vast wealth, the social giant still elicits more "love" from consumers than any other … Read the whole story
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by Tobi Elkin
Not-for-profit assurance provider BPA Worldwide has announced that it was approved by the Trustworthy Accountability Group (TAG) as a validator for TAG's "Certified Against … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the Nielsen first-quarter 2016 Connected Device Report, being a connected consumer isn't a trend, it's a way of life. The relationship between … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
For the fourth year, Domo, the business management platform, compiled usage data that shows, minute by minute, how much we watch Netflix, send messages, … Read the whole story