Hate to break it to you -- but nobody picks up a mobile device to see your ads, so relevancy is nowhere near as big an issue as preventing ads … Read the whole story
Chairman and Chief Creative Officer Nils Leonard, CEO Lucy Jameson and Managing Director Natalie Graeme have all resigned, the agency confirmed. It's believed they … Read the whole story
Global newspaper circulation is increasing, due entirely to strong growth in Asia, which more than offsets decreases in most other parts of the world … Read the whole story
As promised, The Media Rating Council (MRC) has issued guidelines on mobile viewability measurement, which offer directions for measuring viewable impressions in mobile Web … Read the whole story
It's good to be Facebook. Despite its unsettling size and vast wealth, the social giant still elicits more "love" from consumers than any other … Read the whole story
Not-for-profit assurance provider BPA Worldwide has announced that it was approved by the Trustworthy Accountability Group (TAG) as a validator for TAG's "Certified Against … Read the whole story
According to the Nielsen first-quarter 2016 Connected Device Report, being a connected consumer isn't a trend, it's a way of life. The relationship between … Read the whole story
For the fourth year, Domo, the business management platform, compiled usage data that shows, minute by minute, how much we watch Netflix, send messages, … Read the whole story