London Blog
Think you're in control of your message? Think again. Only a quarter of movie sharing features the trailer, and 80% happens on dark channels. Read the whole story
When the app debuted in early 2014, Paper was heralded as Facebook's most ambitious content service ever. Spearheaded by Chris Cox, Facebook's highly regarded … Read the whole story
BRP, based in Quebec, makes Ski-Doo snowmobiles and other recreational products. The selection came after a review. The incumbent was Geometry, which like MediaCom … Read the whole story
It's still early days, but a Horizon Media summit on the topic earlier this week addressed the potential of the VR medium. While it's … Read the whole story
COMMENTARY"Real time" isn't real time in most media. Predictive analysis really isn't predictive. The advertising industry has abused the terms. But there are changes … Read the whole story
- COMMENTARY
Ad blocking. Decreasing CPMs. User fatigue. Slow page loads. The current state of digital monetization has left publishers, content owners and app developers wondering … Read the whole story
