Good news for digital marketing -- brands like Nescafe are reporting great results by going direct to consumers. A social and native explosion is now overdue -- with a "buy" … Read the whole story
Digital marketing is less likely than print and tv to suffer from Brexit marketing cutbacks, so work out email's ROI so you can remind … Read the whole story
As the UK reels from voting results, cybercriminals are taking advantage of the fear and frustrations of many with a new phishing scam targeting … Read the whole story
British publisher Archant is going to distribute a "pop-up" newspaper to "give voice to those dismayed by Brexit." Called The New European, the first … Read the whole story
The money is mostly coming from advertisers trying to reach a growing mobile-video audience, per a new report. Inspiring this ad spend, the report … Read the whole story
The Internet of Things just received a substantial boost in confidence, thanks to heavy investment from one of the world's largest agency holding companies. … Read the whole story
With search becoming increasingly mobile and location-specific, it's time to be sure you're looking at how beacon technology will affect your search marketing practices. Read the whole story