London Blog
by Sean Hargrave, Staff Writer
That means ads have a less than a 50:50 chance of ever being viewable. So embrace programmatic by all means but make sure it's properly verified or you'll be wasting … Read the whole story
by Tanya Gazdik
The Coca-Cola Company is launching a multi-brand effort for the Rio 2016 Olympic Games, including a series of video vignettes produced in partnership with … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Automation is email marketing's top priority but too many are rushing out automatically triggered messages which raise more questions than they answer. Read the whole story
by Gavin O'Malley
The Audience API helps brands retrieve demographic data across 10 user models, as well as at the intersection of a combination of any two. … Read the whole story
COMMENTARY
by John Motavalli, Columnist
We have to wonder if media companies aren't exploring micropayments and simply abandoning the ad-supported model because Google and Facebook so dominate programmatic buying. Read the whole story
by Aaron Baar
"If you look at some of the top reasons, brand reputation does come into it, as does the familiarity with these brands," JD Power's … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Time Inc. underwent another sweeping reorganization this week, as CEO Joe Ripp revealed a new corporate structure, including a more centralized advertising sales structure. … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
As retailers prep for back-to-school shopping with mobile, what consumers are looking for from an in-store shopping experience may not be exactly what they … Read the whole story