London Blog
by Sean Hargrave, Staff Writer
Brand engagement measurement is still seen as crucial by marketers, but it needs to be converted into business language to mean something. Read the whole story
by Joe Mandese
The good news, according to an analysis of second-quarter U.S. ad spending, is that the marketplace for all media suppliers expanded by $2.5 billion. … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The publishers of The Times, The Sun, The Guardian, and The Daily Mail are said to be in talks to form an ad consortium … Read the whole story
by Joe Mandese
In a surprising shakeup, comScore Co-Founder Gian Fulgoni has been named CEO of the media audience measurement giant, replacing Serge Matta, who moves to … Read the whole story
COMMENTARY
by Katie Field, Op-Ed Contributor
Integrating offline data with online data is fast becoming a much-needed reality for marketers. Read the whole story
COMMENTARY
by John Motavalli, Columnist
Are European-style micropayments the solution for ad blocking? AdBlock Plus thinks so. In any event, something has to happen. Read the whole story
by Laurie Sullivan
iProspect appears to be on a winning streak. Just months before its parent company Dentsu Aegis Network acquired a majority equity stake in Merkle, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Yelp released earnings Tuesday noting improvements in the U.S., but international challenges remain a factor. Communications with Google have improved, but the search engine … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
We need some new memes, some new topics of interest for the industry to grab hold of and beat into the ground on panel … Read the whole story