London Blog
by Sean Hargrave, Staff Writer
Digital marketers are raising question marks against ad tech. They're loving programmatic, but are unimpressed at having less than a 50:50 chance their ads will be seen. Read the whole story
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by Gavin O'Malley
While social networks are still used mostly for socializing and product discovery, they are playing a bigger role in driving consumers' brand awareness and … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The DMA is checking up on businesses' progress in preparing for GDPR -- but without a full and clear guidance from the ICO, is … Read the whole story
by Steve McClellan
Global advertising expenditure will grow 4.4% this year to reach $539 billion -- ahead of the 4.1% previously forecast in June, the media agency … Read the whole story
COMMENTARY
by Matt Byrne, Op-Ed Contributor
Digital media companies that get their house in order could actually find Brexit offers an opportunity. Read the whole story
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by Tobi Elkin
Video advertising marketplace firm Teads announced the acquisition of Brainient, a British company that specializes in advanced dynamic creative technologies for video and mobile. … Read the whole story
COMMENTARY
by Josh Engroff, Op-Ed Contributor
Remember the smartphone platform wars? Back when you actually had to think for more than five minutes when choosing which new phone to buy, … Read the whole story