London Blog
Digital marketers are raising question marks against ad tech. They're loving programmatic, but are unimpressed at having less than a 50:50 chance their ads will be seen. Read the whole story
While social networks are still used mostly for socializing and product discovery, they are playing a bigger role in driving consumers' brand awareness and … Read the whole story
- COMMENTARY
The DMA is checking up on businesses' progress in preparing for GDPR -- but without a full and clear guidance from the ICO, is … Read the whole story
Global advertising expenditure will grow 4.4% this year to reach $539 billion -- ahead of the 4.1% previously forecast in June, the media agency … Read the whole story
- COMMENTARY
Digital media companies that get their house in order could actually find Brexit offers an opportunity. Read the whole story
Video advertising marketplace firm Teads announced the acquisition of Brainient, a British company that specializes in advanced dynamic creative technologies for video and mobile. … Read the whole story
- COMMENTARY
Remember the smartphone platform wars? Back when you actually had to think for more than five minutes when choosing which new phone to buy, … Read the whole story
