London Blog
by Sean Hargrave, Staff Writer
Is the breakdown in trust between audiences, publishers, brands and agencies at an all-time low? Read the whole story
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by Tobi Elkin
The Interactive Advertising Bureau (IAB) Europe on Wednesday announced at the dmexco conference in Cologne, Germany that the total programmatic display advertising market in … Read the whole story
COMMENTARY
by Aaron Baar, Staff Writer
According to U.K. research company Varn, the number of Brits who do not recognize which search results are paid advertisements has actually increased over … Read the whole story
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by Laurie Sullivan
Google released the next generation of Universal App Campaigns along with a new TrueView ad format for YouTube, once again turning the focus Wednesday … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
In the past few weeks, via the comments I've received on my two (1,2) columns looking at the possible future of media selection and … Read the whole story
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by Tobi Elkin
TVAdSync, an ad-tech firm that specializes in real-time TV data monetization, on Wednesday announced the launch of its cross-screen TV audience product in Europe. … Read the whole story