Is the breakdown in trust between audiences, publishers, brands and agencies at an all-time low? Read the whole story
The Interactive Advertising Bureau (IAB) Europe on Wednesday announced at the dmexco conference in Cologne, Germany that the total programmatic display advertising market in … Read the whole story
According to U.K. research company Varn, the number of Brits who do not recognize which search results are paid advertisements has actually increased over … Read the whole story
Google released the next generation of Universal App Campaigns along with a new TrueView ad format for YouTube, once again turning the focus Wednesday … Read the whole story
In the past few weeks, via the comments I've received on my two (1,2) columns looking at the possible future of media selection and … Read the whole story
TVAdSync, an ad-tech firm that specializes in real-time TV data monetization, on Wednesday announced the launch of its cross-screen TV audience product in Europe. … Read the whole story