London Blog
Pixar Veteran Storyteller Matthew Luhn reveals that his job is like any content marketer. Tell stories that elicit an emotional response, based on the data. Read the whole story
Dentsu Aegis Network, which has been on a strategic acquisitions tear -- acquiring performance and data-mining shop Merkle and formerly independent agency trading desk … Read the whole story
COMMENTARYRecently White Ops, a company that uses crafty measurement to determine how ad fraud happens, informed us that millions of infected browsers carry out … Read the whole story
Video advertising platform VideoAmp announced on Tuesday a European expansion, which includes the opening of its first European office in Amsterdam, and new partnerships … Read the whole story
- COMMENTARY
With Apple building a form of ad limitation into its latest mobile operating system, watch out, ad tech. Read the whole story
Consumer interest in artificial intelligence-powered agents is high, but at least one agency executive says there might be more opportunity on the brand side. … Read the whole story
- COMMENTARY
The ability to identify and recognize a person, attaching a face to a name and a background to that person, is an inherently important … Read the whole story
COMMENTARYVoice is a major component of the Internet of Things, but not everyone is yet comfortable with voice commands. Voice commands are now extending … Read the whole story
