London Blog
by Sean Hargrave, Staff Writer
Pixar Veteran Storyteller Matthew Luhn reveals that his job is like any content marketer. Tell stories that elicit an emotional response, based on the data. Read the whole story
by Joe Mandese
Dentsu Aegis Network, which has been on a strategic acquisitions tear -- acquiring performance and data-mining shop Merkle and formerly independent agency trading desk … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
Recently White Ops, a company that uses crafty measurement to determine how ad fraud happens, informed us that millions of infected browsers carry out … Read the whole story
-
by Philip Rosenstein
Video advertising platform VideoAmp announced on Tuesday a European expansion, which includes the opening of its first European office in Amsterdam, and new partnerships … Read the whole story
COMMENTARY
by John Motavalli, Columnist
With Apple building a form of ad limitation into its latest mobile operating system, watch out, ad tech. Read the whole story
by Chase Martin
Consumer interest in artificial intelligence-powered agents is high, but at least one agency executive says there might be more opportunity on the brand side. … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The ability to identify and recognize a person, attaching a face to a name and a background to that person, is an inherently important … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Voice is a major component of the Internet of Things, but not everyone is yet comfortable with voice commands. Voice commands are now extending … Read the whole story