Hot on the heels of brands vowing better ads to tackle an ad-blocking crisis they did not create, we now have creatives doing exactly the same. Read the whole story
Twitter is now offering native ads to brand partners running mobile app install campaigns on the Twitter Audience Platform, the social giant is expected … Read the whole story
We have become accustomed to it in digital display, but aren't email inboxes a step too far for dumb retargetting? Read the whole story
Now that the ad industry has come to a consensus that the currency of digital media buying should be based on human, "viewable" impressions, … Read the whole story
Advertisers trying to bring programmatic advertising in-house are a lot like college freshmen easing into their first semester. Parents aren't around to do dinner … Read the whole story
It's now commonplace for media companies to execute distributed campaigns for marketers that span owned-and-operated sites, mobile apps, offline experiences, and fast-growing social platforms. … Read the whole story
A story posted on September 20, "Publicis Groupe May Name CEO Successor By November," misstated CEO Maurice Levy's remarks at a media conference in … Read the whole story
For many years the industry has talked about one-to-one marketing. I've said for year's that's an unrealistic expectation. To target on a one-to-one basis … Read the whole story
While YouTube is only building out its social features now, the video-sharing site already leads the other big social platforms among teenage users. Read the whole story