London Blog
by Sean Hargrave, Staff Writer
Nearly half of Brits are zoning out brands that pursue them in social media, so the message is clear -- put us at the centre of what you're doing and … Read the whole story
COMMENTARY
by Augustine Fou
We have all heard of ad fraud. And we all probably also know that showing ads to bots -- non-human visitors -- is a … Read the whole story
by Steve McClellan
The win follows a consolidation review that began in May. The agency has created a new operation called Team Union -- based in London … Read the whole story
COMMENTARY
by Dwight Ringdahl, Op-Ed Contributor
The advertising ecosystem has evolved rapidly in a really short period of time. It's transformed from an opaque landscape of automated display executions to … Read the whole story
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by Tobi Elkin
Industry consolidation, the importance of data, ongoing tech and platform integrations, programmatic direct deals, and native advertising were highlighted as trends during a Wednesday … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
About 6.4 billion "things" are currently connected to the internet, and Gartner predicts that this number will reach 20.8 billion by 2020. Read the whole story